Why Choose organic cotton??

Why Choose organic cotton??

Why Choose organic cotton??

Organic Cotton defines Annukka. It’s the cornerstone of our ethos and moral compass

We feel some sort of responsibility to share the knowledge of what we have learned thus far in our journey.

This post is simply a brief overview to prick your conscious and help you make a considered choice.

Why Choose organic cotton??

You may believe that Organic Cotton is that which has been woven without any other threads or bleaching/dying chemicals. You’d be forgiven for thinking that’s all there is to it but it goes much further than that. True Organic Cotton comes from cotton plants that have been grown without any synthetic agricultural chemicals such as fertilisers and pesticides in the farming process.

These chemical fertilisers and pesticides used on non-organic cotton can remain in the cotton, exposing your skin to harmful, toxic chemicals. Keep in mind the term “green cotton” only refers to cotton that has not been bleached, dyed or chemically treated during processing. Agricultural chemicals still may have been used on the crops during farming.


  • Organic Cotton feels softer & easier on your skin.
  • People with chemical sensitivity and allergies can wear organic cotton safely.
  • You are a part of the fight against global warming. No treatment in formaldehyde - Long lasting carcinogen.

“There are also plenty of ways you’re helping the environment and community when you decide to go organic, particularly when it comes to cotton. Cotton is 2.5% of the world’s cultivated land but uses 16% of the world’s insecticides. More than any other single crop.”


  • Organic Cotton farming introduces no chemicals into the environment.
  • Organic Cotton farming has a much lower carbon footprint, using less fuel and energy to farm.
  • Eco-friendly farming is safer for the workers on cotton plantations, avoiding exposure to harmful chemicals.
  • Farmers save money by not having to buy harmful chemicals.
  • Long term prevention of pests through beneficial habitat planning.

At the end of the day, it all comes down to a pretty simple proposition — we champion organic cotton because we want to do the right thing for the environment, workers, and consumers, and also look great while doing it!

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